Liuba Kogan is Sociologist with a PhD in Anthropology from Pontificia Universidad Católica del Perú. She is a professor and researcher at the Social Sciences Department at Universidad del Pacífico. Her subjects of interest are body, gender, postmodernity and media. Her publications include: “El deseo del cuerpo”, “Regias y conservadoras” and “Mujeres y hombres de clase alta de Lima en de los noventa”.